Twitter - another web 2.0 fad?

Twitter, another Web 2.0, hyped up buzzword, or is it. I had reluctantly been watching it for a while then decided that I would have to check it out seeing though I am a web developer and it could possibly have some positive implications on my work. Let me explain, for those that don't know. Twitter is a micro blogging tool that allows you to write 140 characters at any given time of day or night for any given reason. You can do this via web widget, browser, SMS or one of many other methods.

When I first heard about Twitter, I simply couldn't see why anyone would use it. Now, after using it for about a month, I most definitely can see how and why it can benefit businesses or individuals. I can now follow other web developers and see what they are doing as well as companies that I am interested in (i.e Apple etc) via their company employee's or via a website that follows a particular topic. See check my profile to see the feed that the Twitter is providing me with everyday. http://www.twitter.com/subske . By following people, businesses or what ever maintains the twitter account, I get some inside information about what they are thinking, writing, doing etc. It inspires me to keep working on and can be interesting at the same time to find out what people are doing online everyday.

I can also see that for businesses it can be used as a communication tool to let others know what their business is doing and where they are tracking with each item that the business is working on. In a way you can build hype up around products that you are launching and use it to promote things that are in the pipeline. I can understand why allot of large businesses would be scared of this however smaller businesses can now build up hype about what they are bringing out and provide their customers a feed of information about anything they propose.

Finally, one other thing you can do with the tool is to embed your twitter feed into your website or blog. It can be used to generate addtional content on your web page or blog for the search engines to run over, as they tend to love fresh content. I will probably be implementing my Twitter feed on my blog pretty soon, I just want to use it for a bit longer before I do so.