A question that has been bugging me all day today when I was conducting some SEO work today was is the <strong> and <em> tag any different to the <b> and <i> tag. The conclusion I have come to after researching the topic is that you use the <strong> and <em> instead of <b> and <i> tag when you are trying to emphasize keywords on a page as readers treat the two tags differently. They achieve the same visual effect however the <strong> and <em> tags are "logical" tags. This means that they are for when the developer wants to add emphasis to particular words or phrases. A reader for a user with disabilities may say the word louder for example. The <b> and <i> tags are for visual layout effects on a page and do not have the same effect on a reader or add any weight to your keywords in the search engines. I suggest when crafting a page and that if you want to format something purely for visual effect then you use the <b> or <i> tag, as they will reduce you page size very slightly, hence increase load time. This post by Nikki Pilkington also states that there is no effect in the SEO world.
http://nikkipilk.sc10.co.uk/blog/2008/09/30/tip-49-the-bold-and-the-beautiful/
Technology Tips blog for improve computer & technology use! Technology tips relating to all aspects of technology, from web development, search engine optimization, technology news, internet news, web 2.0, social networking, search and software. This Technology Tips blog has a bit of everything.
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Thursday, December 18, 2008
<strong> and <b> / <em> and <i> - Which is for what?
Tuesday, December 16, 2008
Improve Your Businesses Wireless Security
Create a Wireless Security Policy
Create a policy that specifies who can use the network, and how to protect the network This is one below is taken from a Cisco template I found on a website;
- Acceptable use policy, to specify what types of network activities are allowed and which ones are prohibited.
- E-mail and communications activities, to help minimise problems from e-mails and attachments.
- Antivirus policy, to help protect the network against threats like viruses, worms, and Trojan horses.
- Identity policy, to help safeguard the network from unauthorised users.
- Password policy, to help employees select strong passwords and protect them.
- Encryption policy, to provide guidance on using encryption technology to protect network data.
- Remote access policy, to help employees safely access the network when working outside the office.
Educate your Employees
Educate your employees and get them involved in protecting the network. Use informational posters and training about security, passwords, and privacy to help you keep your business information and communications secure.
Secure the WLAN
- Use strong encryption: When you install your network, set up the strongest wireless encryption you can. WEP encryption is adequate, but WPA and WPA2 are better options.
- Secure communications: Encrypt data that travels on the network, and authenticate users to be sure you know who is using the WLAN.
- Change the default network name to something that is hard to identify so it is unrecognisable.
- Use MAC address control lists combined with encryption to restrict user access.
- Be sure that management ports are secured with non default names and passwords.
- Hide the access points to prevent tampering.
- Use video surveillance cameras to monitor your office building and site for suspicious activity.
Protect Your Company from Outside Threats
Protect wireless devices with the same security you use for the your company network. (i.e. firewalls, VPNs, and antivirus software)
Protect Your Wired Network from Wireless Threats
Install wireless intelligent protection switching (IPS) devices to prevent unauthorised, "rogue" access points and other wireless threats.
Monday, December 08, 2008
Review of Untangle UTM
Untangle is aimed at SMB appliances and is geared toward 250 users or fewer, and is meant to work on one server although not released as an enterprise product it is targeted at SMB’s who previously may have used a combination of open source projects.
There is an enterprise-scale version slated for a 2009 release with the free version including a spam, virus, spyware, phish and attack blocker, as well as a web filter, protocol control, open VPN, intrusion
prevention, firewall, router and web reporting.
The paid version of Untangle includes active directory integration and advanced policy management, as well as remote access portal and configuration back-up.
Pricing for up to 10 users is US$25 a month, and it's double for up to 50 users. From 51 to 150 users it will cost US$150 a month, and for more than 151 users US$250 a month.
For more information go to
http://www.untangle.com/
Saturday, December 06, 2008
Technology Tips Blog - Update - Dec 2008
Friday, November 21, 2008
Search engine optimization and web site marketing summary
Create unique, accurate page titles
- For your home page list the business name and the main focus areas of your site. (i.e. business name - main focus1 - main focus2 - physical location)
- For other content pages list the business name and the main focus area of the page.
- Note that the contents of the title tag will usually appear in the first line of the results as a link.
- The title tag should not contain any of the words Google disregards. These are words like 'and', 'not', 'a', 'the', 'about' etc which are too common for Google to take any notice of.
- Use your main keywords in your title.
Use the "keywords" meta tag
- The page's keywords meta tag should contain short concise keywords relating to your site content and contain no more than 250 characters
- Keyword information influences what keywords you site appears under in the search results.
- Use unique and relevant keywords that relate to your pages title, meta description and page content.
- Keywords should be unique for each page
- Weight is given to how near your keyword is to the beginning of your keywords list.
Use the "description" meta tag
- The page's description meta tag should be a sentence or two or a short paragraph of approximately 250 characters.
- Description information appears under a page's title and above a page's URL in a search results.
- If your site is listed in DMOZ then the page description from here is sometimes used.
- Write a description that informs users of the pages content and contains keywords relevant to your page.
- Descriptions should be unique for each page.
URL structure of the web site
- Create descriptive categories and file names for the documents on your web site.
- Create URL's that you can remember from memory and friendly to read.
- URL's to pages are displayed as part of a search result so include keywords to name folders and relevant pages.
- Create a simple directory structure
- Never have more than one URL for your home page.
- Provide one version of a URL to reach a document
Web site navigation is important
- If you have enough pages around a specific topic area create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)
- Create a naturally flowing hierarchy making it as easy as possible for users to go from general content to the more specific content they want on your site.
- Use mostly text for navigation by controlling most of the navigation from page to page through text links. This makes it easier for search engines to crawl and understand your site.
- Use "breadcrumb" navigation - A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. This create more keyword links on your pages and improves useability.
- Put an HTML sitemap page on your site and make the link to it a text link so that it will be indexed easily. Make sure that is easy to find for users.
- Create an XML Sitemap file to your page and submit to Google and Yahoo.
- Consider what happens when a user removes part of your URL as you don't want users browsing your directory structure. You can add an index.html page in each directory to forward the user to a formatted page containing links back into the body of the web site.
- Have a useful 404 page that has a customised look and feel
Be aware of the Google Sandbox and Supplemental Index
- The Google sandbox is part of the Google indexing algorithm that considers the age of a domain.
- Do not expect high listing in the search engines for more than 6 months even if you are doing everything right as older domains are favoured.
- If you site is in the supplemental index this means that your site has been classified as a site that contains duplicate content
- Simple Way To Probe Google's Supplemental Index - site:www.yoursite.com *** -sjpked
Offer quality content and services
- Creating compelling and useful content that will influence users on your web site so that users will link to your pages.
- Encourage users to link to you site through blog posts, social media services, email, forums, or other means.
- Use relevant language for you target audience.
- Write easy-to-read text and stay organised around the topic.
- Create content primarily for your users, not search engines and make the content relevant to the title and description of your page.
- Do not create duplicate web sites with the same content, these sites decrease your site ranking as search engines do not value content that is duplicated
- Content throughout a site should not also be duplicated.
- Aim to keep content duplication to a minimum; make sure that at least 70% of the sites content is original.
- To give you an idea of what keyword density to use, if you have less than 250 words on the page, just use one keyword and use it no more than three times total.
- To target specific keywords in your content bold the first keyword and italicise the second or third use of that keyword.
- Keep your content fresh and updated to keep bringing Google bot back to your site on regular intervals.
Include an RSS Feed
- Create an RSS Feed associated with your site or product
- It is vital that you take advantage of this technology to get your content broadcasted across the web and around the world.
Include anchor text on you links
- Choose descriptive and concise anchor text.
- Format your links so they're easy to spot on the page. (i.e. make they a different colour to the body text, preferably blue as this is the default colour for a link)
- Think about anchor text for internal links too and keep the anchor text consistent when linking to these pages.
Use rel="nofollow" for links
- Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed.
- Using this attribute will allow you to prioritise which pages are indexed.
- Use this attribute on outbound links to other web sites that are not that relevant to your websites content.
- To nofollow all of the links on a page, use "nofollow" in your robots meta tag.
Include heading tags and format the page appropriately on each page
- Use <h1> for your main topic and <h2> for the sub topics included on your page
- Use headings sparingly across the page. (i.e. One use of <h1> tag and a few uses if <h2> tag)
- Use bullets where possible as visitors can quickly scan them. Search engines also prioritise bullets instead of long paragraph text.
- To maximise the results for your keywords optimization efforts focus on one or two keywords only per page.
Optimize your images for search engines
- Use the alt attribute to describe the image including a keyword where relevant (note: do not bother doing this for images that are used a spacers etc)
- Make the image file name relevant to the image including a keyword where relevant.
- Use brief, but descriptive file names and alt text.
- Store images in a directory of their own.
- These tips make it easy for images search engines to include your images.
Use of robots.txt
- This ensures that relevant sections of your web site are indexed.
- Use secure methods for sensitive content. (i.e. Logon mechanisms as robots.txt will not prevent users from accessing confidential material included on your web server)
Inbound and outbound linking
- Try to get as many links as possible to your web site from other sites listed in the search engines.
- The quality of your inbound and outbound links far outweigh quantity.
- The oldest method of gaining inbound links is to request them.
- Find the highest page rank sites linking to your site and your competitors' sites and try to get additional links from these web sites.
- Run monthly link campaigns and snatch up the best identified web sites.
- Run regular checks on what pages are still linking back to your site. Also make sure they did not move you from a high page rank page to a lower one.
- Eliminate any penalised sites you link to as this has a negative effect of your search engine rankings.
- Check your search engine ranking and your competitor's for each of your keywords every week. Do this for Google, Yahoo, MSN and Alta Vista at the minimum.
- One of the most effective methods of gaining back links is to provide an article for other companies to use containing links to your web site.
- Use PPC advertisements to achieve inbound links to your site.
- Linking to yourself from other sites that you might own is an acceptable practice. Don't set-up web site that simple link back to yourself though.
- Add a button to your site such as "Add This" so that users can use social bookmarking sites to link back to your web site.
Promote your web site in the right ways
- Include a blog about new content or services.
- Use social media sites to promote your web site.
- Putting effort into the off-line promotion of your company or site can also be rewarding.
- Reach out to those in your site's related community.
- Add your business to Google's Local Business Center this way your site will be added to Google Maps.
- Press releases are one of the mainstays of any marketing program and work wonders to drive large amounts of traffic.
- Create an affiliate program (This means that the affiliate - the person who placed your link on their site - gets paid a small percentage of any sale made)
- Avoid link farming, duplicated content, cloaking, spamdexing, and other attempts to fool search engine crawlers as this will get your site penalised.
Use web analytics services
- Get insight into how users reach and behave on your site and make common navigation paths easier on your web site.
- Discover the most popular content on your site so you can further improve these areas.
- Measure the impact of optimizations you make to your site.
In future blog posts I have decided that I am going to go into more detail for some of these specific areas covered. These future posts will explain how to complete each of the items listed in each of the main areas of SEO and marketing, so stay posted. If there are other areas that you believe I have missed on this list let me know and I will amend the post as I would like to include everything that makes for a successful web site.
Saturday, October 25, 2008
TwitterFox - Firefox extension
http://www.naan.net/trac/wiki/TwitterFox
Thursday, October 09, 2008
Firefox Wallpapers Galore
http://linuxpoison.blogspot.com/2008/07/100-firefox-wallpapers-that-will-blow.html
Friday, September 19, 2008
Speed up your page load times with a simple trick
Tuesday, September 16, 2008
Change file types in Vista - Using Types
http://types.sourceforge.net/
Saturday, September 06, 2008
Google Chrome - New Google Browser
Thursday, August 21, 2008
Google alerts to build back links to website
Building back links is essential for your website to rank high in the search engines. Finding relevant websites to request back links from can take time and research. I have found a great way though to located relevant websites to build these back links from which is free. If you have a Google account then you can setup Google alerts to send you links to websites and blogs that have published freshly content that matches the keywords that you are looking for. To do this visit http://www.google.com/alerts and enter the keywords and interested in and your email address and you will be sent alerts of and new web page that publishes content that contains those specified keywords. You can visit each of these websites, that Google alerts has provided you a link to, check that this website is relevant and if they offer the ability to publish press releases or links on their website, then offer them as link to your website. This can be added in the form of a link swap on their links page, a link embedded in some content that you provide the website that links back to you website or a back link in a comment on one of their blog post s’. Make sure that you leave relatively quality comments on blog posts though or you will find that they will not publish your comments.
I have found that this is a great way for me to build back links to my website as on a daily basis I am provided with a list of websites that have published content that related to my keywords. Over time also you get to see which websites are the ones that publish content the most that relate to your keywords so you can work out whether it is worth forming a relationship with these websites to add a permanent link to you site. If anyone else has any great ways of building back links please leave a comment.
Wednesday, August 13, 2008
Recuva - Restore files that you have deleted
Monday, July 28, 2008
Reader for iPhone by Google
Wednesday, July 23, 2008
Twitter - another web 2.0 fad?
When I first heard about Twitter, I simply couldn't see why anyone would use it. Now, after using it for about a month, I most definitely can see how and why it can benefit businesses or individuals. I can now follow other web developers and see what they are doing as well as companies that I am interested in (i.e Apple etc) via their company employee's or via a website that follows a particular topic. See check my profile to see the feed that the Twitter is providing me with everyday. http://www.twitter.com/subske . By following people, businesses or what ever maintains the twitter account, I get some inside information about what they are thinking, writing, doing etc. It inspires me to keep working on and can be interesting at the same time to find out what people are doing online everyday.
I can also see that for businesses it can be used as a communication tool to let others know what their business is doing and where they are tracking with each item that the business is working on. In a way you can build hype up around products that you are launching and use it to promote things that are in the pipeline. I can understand why allot of large businesses would be scared of this however smaller businesses can now build up hype about what they are bringing out and provide their customers a feed of information about anything they propose.
Finally, one other thing you can do with the tool is to embed your twitter feed into your website or blog. It can be used to generate addtional content on your web page or blog for the search engines to run over, as they tend to love fresh content. I will probably be implementing my Twitter feed on my blog pretty soon, I just want to use it for a bit longer before I do so.
Tuesday, June 24, 2008
Free Top Level Domains
Saturday, May 10, 2008
Link Tiger - Broken link finder
Link Tiger is an easy to use broken link finder that can be used for free if maintaining a single website with no more than 1000 links contained throughout your website. As a website developer it can also be used to maintain more than one site with more links however a licence fee is required in this case. Link Tiger allows you to locate the broken links on your website so that they can be fixed before the customer has time to see it. From my experience with the product it is very easy to use with the summary page providing you with a list of broken links on your website that is really easy read. The page then provides you with the ability to click on the broken link item listed while the software locates and highlights the broken link on the page, so that there is no searching through the page trying to find the link. It is a very useful online service that I recommend that you use if you are concerned about having broken links throughout your website. Broken links can have an effect on your search engine rankings as well as be a bit of a turn off for your website visitors so it is important that you fix them if they appear on your website.
http://www.linkfinder.com/
Saturday, March 01, 2008
The state of Social Networking
There are currently a number of Social Networking sites that stand out above the rest and this post basically points out the sites that really stand out when it comes to the concept Social Networking. One thing that should be noted is that these sites can be used to create more traffic for you website or blog as they provide you with the ability to post comments or create pages that link back to your online presence.
Blogs are an important form of social networking and sites like Bloglines allow you to search and subscribe to blogs that discuss topics that relate to your websites content. A simple form of Social Networking is the ability you have to leave comments on blogs that link back to you website. Please do not spam blogs, but write worthwhile comments that have relevance to the blog post and your website and that will capture readers attention and prompt them to visit your website.
Facebook is one of the most successful Social Networking sites and provides more functionality than most of the other sites. Create and account and network with people that have similar interests as yourself and use the site to promote events, educate users that will want to visit your site and use it promote any products that you may be selling. It is a great place to connect with business contacts you may never bump into otherwise.
MySpace is another service that can be used to spread the word when it comes to events and products that you have currently developed. Primarily the music world has taken over MySpace and it is used heavily by musicians to demo a few of their tracks and keep their fans in the loop with what is going on with their group. It can however be used to promote services that might be useful to certain types and groups of people that use the service.
Twitter is something different again. It allows users to type how they feel at a particular moment in the day, which to me seem pretty useless, but there seem to be a lot of people that use the service so maybe you could use it to twitter about the products you are working on or gain peoples interest in what you are trying to achieve etc with the product or service that you are offering.
On a business note Linkedin is for meeting business people that have similar interests as yourself. Although I have not had a chance to play with this one I believe that this would be useful to gain interest about your product or service with people that are in your industry.
Then there are the social bookmarking websites which are sites, such as Del.icio.us, Digg and StumbleUpon etc, which allow users who bookmark your article to flag your article on the social bookmarking website. They all work slightly different with Del.icio.us just being a website that manages your bookmarks online, with some great search and networking tools available to search similar user bookmarks. Then you have sites like Digg it. This is used so that when an article that is attractive gets digged by users the relevance of the article on the dig network receives coverage and then the article is feature and hence receives more traffic through the Digg network.
I could keep going on but believe that this gives a pretty good overview of the state of online social networking at the moment and outlines some of the key online products. If you have any other interesting web 2.0 social networking applications worth a look let me know as I am interested in finding some more social networking applications.