Most know about but I thought that I would mention the premier marketing tool offered by Google. Google Analytics allows you to track website usage on a daily basis and analyses your traffic by telling you where it comes from and what the traffic does once they enter the site. It can provide you with information for working out conversion rates and ROI of site elements. Best of all it is free for up to three sites. Check it out at the URL below;
http://www.google.com/analytics/
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