Google Doc's & Spreadsheets

If you have a Google Account and log in regularly then you may have noticed that a new option appears in the top left hand corner when you log into Gmail, called "Docs & Spreadsheets". I actually write this blog post in Google "Docs & Spreadsheets" as I type.. The document part off Google "Docs & Spreadsheets" looks to be a re badged version of Writley (Online word processor), and to back this call up when you visit the Writley site, it re-directs you the Google "Docs & Spreadsheets" page, need I say more. The spreadsheet part, i believe Google has been working on for a while. This is early days for both the Docs & Spreadsheets functionality that Google are offering. Both on line apps do lack some of the functionality that the MS Office apps provide, but this is the beginning of what Web 2 has too offer and the can only offer more from now into the future. One of the features that I like is the fact that you can save the document to HTML, PDF, OpenOffice or MS Office format. Go Google for the Open Office format save function. Check it out, I think that I will be using it for creating Blog posts from now so will keep you posted on the functionality that gets added.

Google Analytics

Most know about but I thought that I would mention the premier marketing tool offered by Google. Google Analytics allows you to track website usage on a daily basis and analyses your traffic by telling you where it comes from and what the traffic does once they enter the site. It can provide you with information for working out conversion rates and ROI of site elements. Best of all it is free for up to three sites. Check it out at the URL below;

http://www.google.com/analytics/